Brustor extends sponsorship of Alpecin–Premier Tech

We are proud to announce that we are extending our sponsorship of the Alpecin–Premier Tech cycling team for a third consecutive year. A partnership built on shared values such as passion, innovation and perseverance. 

From the very start, this collaboration has connected us to a team that consistently performs at the highest level of international cycling. Just like Brustor, Alpecin–Premier Tech stands for ambition, performance and continuous evolution. 

The best place in the peloton — with a renewed message

Once again this season, the Brustor logo will be prominently visible on the riders’ bib shorts — one of the most eye-catching and recognisable positions in professional cycling. In the bunch, in breakaways or leading the race, our brand quite literally moves with the peloton. 

New this year is the baseline beneath our logo. Where it previously read “Sun Systems”, we now proudly display “Sun • Shade • Shelter”. This change reflects our renewed brand story and clearly expresses what Brustor stands for today: controlling sunlight, creating shade and offering comfort and protection in every outdoor environment. 

For Brustor, this sponsorship goes far beyond exposure. It is a partnership based on trust, long-term commitment and shared ambition. Entering our third year together underlines the strong connection between our brands. 

We look forward to another season filled with powerful performances, memorable racing moments and sporting highlights — with Brustor riding along, both on the bike and behind the story. 

Together we move forward. 
Together, we catch the sunny side of life.